Fashion Buying Concept To Consumer
In this module I explored how to create and plan out a product range for a season. I will explore the theoretical and practical principles of fashion buying and product development, exploring different methods for both bricks and mortar stores, online retail, omni-channel and phygital retail. Also, I will be exploring both independent and mass market brands and retailers, working within different levels of the fashion market and looking at a variety of product types.
In addition learn and develop fashion awareness and business acumen - with reflection, interpretation, and analysis of fashion buying practice in relation to merchandising.
Assessment 1 is an Introduce to fashion buying from ‘concept to consumer’.
Learning the theory of critical path management and explore steps taken to measure the quality process of a fashion product, with key understanding of communication within the supply chain.
Also learned about the ethics and codes of responsibility of fashion product management. With an understanding of the consumer and their fashion attitude and an awareness of product price, quality, and quantity.
There will be focus on:
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Product development & analysis
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Critical path & supply chain management
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Retail analysis
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Fabric analysis
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Consumer awareness
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Sustainability
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The cycle of jeans and production.